Short South Management + Development
Company Description
Short South is a now-generation property management + development company located in Grand Rapids, Michigan. We serve Grand Rapids, Grand Haven, Kalamazoo, Muskegon, and all of West Michigan. Real estate may be stationary, but we are not—our company moves at the speed you do. Short South is wireless, paperless, and connected to you in real-time.
Marketing
Short South Management + Development has teamed with California-based Propertyware to ensure that our marketing dollars are providing maximum return. We utilize Propertyware's powerful marketing service cloud to track the effectiveness of our advertising and leasing efforts and provide owners and investors real-time access to our progress.
Automatic Internet Syndication
Did you know that 75% of potential renters turn to the Internet when searching for their next rental? Unfortunately, no one website attracts more than 10% of all real estate search traffic. This means that real estate searchers end up browsing through a laundry list of websites when searching for an available rental. Our cloud-based software syndicates our available listings daily to several top Internet Listing Sites such as:
- facebook.com
- craigslist.org
- hotpads.com
- google.com
- trulia.com
- zillow.com
Prospect Management
Our prospect management cloud is unlike any marketing tool you’ve seen before. We are able to capture prospects online or in the management office and track them through the entire leasing process. Our web-based system allows us to assign prospects to leasing agents, schedule showings on a central calendar, and generate proposals and leases online. Our powerful features include:
- Customizable online lead capture form
- Create prospects that are tenants, owners, buyers or other
- Auto assign rules and alerts for incoming prospects
- Integrated campaign source and keywords
- Guest card information
- Complete activity management
- Generate listing brochures
- Schedule and manage showing calendar
- Prospect ratings
- One-click conversion to Lease or Portfolio
- Wait list management
- Mass email prospects when listings become available
- Dozens of customizable reports and dashboards
Owner Portal
As an investment-property owner, do you ever wonder, “What does my property manager do to deserve these management fees?” AtShort South Management + Development we provide owners 24/7 visibility into our management efforts and real-time access to their portfolio information.
Use the Owner Portal to update contact information, view and approve work orders, view bills and attached invoices, access owner statements, make electronic contributions to the portfolio balance, run real-time reports, and access shared documents.
- Real-Time threaded conversations with property managers with email alerts
- View and approve work orders
- View bills and attached invoices
- Access owner statements
- Make electronic contributions to the portfolio balance
- Run real-time reports
- Access shared documents
Quick Facts
- In business under this name: 7 years
- Company size: 1 to 5 employees (full time)
- We manage the following property types:
- Single Home or Condo (valued under $250k)
- Single Home or Condo ($250 to $500k)
- Multi-Family (2-4 units)
- Multi-Family (5-19 units)
- Vacation (2-4 units)
- Vacation (5-19 units)


