Excellent post. The entire reason we launched RentClicks was because we didn’t see any competing sites in the non-apartment space. From the beginning, we completely wrote off the entire apartment industry. I think that going after multiple categories can only serve to dilute the effectiveness for each category. I think that is why we see a couple of the big apartment sites, Apartment Guide, and Apartments.com with home rental offerings as well. It will be interesting to see how well they keep those lines drawn, or if the sites continue to blur together.

Thanks,

Dave Borden